THOUGHT LEADERSHIP
Featured interviews & Published Work
Published Elsewhere
Between the Bar Napkin and the Keyboard
Forbes
From Observability Chaos to Clarity: The Business Case for OpenTelemetry
Forbes
Sprawling Logs Are a Budget Problem Hiding in Plain Sight
Forbes
Observability as a Catalyst: Connecting Spend to Strategic Value
Forbes
Beyond the CIO/CDO Debate: The Future of Digital Transformation Leadership
Forbes
The Hidden Cost of On-Call Rotations: How the Distraction Tax Slows Innovation
Forbes
Redefining Success: Why Teams Thrive Without Heroes
Forbes
Navigating the Holiday Rush: How Observability Helps Apps Stay on Track
CIO
Multicloud ROI: A Guide to Maximizing Value and Efficiency
The Calm Advantage: Leading Through Failure with Confidence
The Fast Mode
Taming Data Deluge: How Hypergrowth Companies Optimize Observability While Rapidly Scaling
The New Stack
Why Your Observability Strategy Should Start with SLOs
Bill is an official member of the Forbes Technology Council — an invitation-only community for senior-level technology executives.